Content marketing generates a lot of leads especially now with emergence of different platforms. Sure, that"s exciting but if you don"t have an idea of how to make your content stand out, you would end up in a daze. So, today, we made sure to help you get ready for developing great content for your business. Here are 7 awesome content marketing tips to remember:
If you look at major companies nowadays, you would see they captivate their customers by the use of effective story-telling. Stories are used to tell why your brand is suitable for your potential customers. Your life experiences can be what your target audience has experienced, too. Take this chance to build a strong connection with them on an emotional level.
If you have successfully triggered their emotions, your brand would be more memorable and relateable.
People love to learn about facts that has something to do with their lives. You can share some facts for example about social media statistics and so on which can catch the readers attention. Research is one way to do this or you can cite some companies that actually collect these kind of data. To make it more interesting, you can create some inforgraphics that can be easily shared on different platforms.
Admit it, most of us get easily bored when you have to go through a lot of words which doesn"t make any sense. Consumers often want to get the information that they need immediately. Most people just skim through an article and one way to make your content engaging, is to make it easier to read. Follow reader-friendly formats by breaking down your content into sub headers.
When writing an article, you need to think whether your content can answer your target"s questions in a clear way. Firstly, you need to figure out what your audience like to spend time reading about. Would they like to learn some tips? Would they want to know something new? Is it something that could improve their skills? If you can give some answers to these questions, then you"re going in the right direction.
Use various channels.
If you want your content to shine, try to distribute it to various channels. With more channels, the more audience will take notice of it. In order to make it more noticeable though, you should not just focus on written content but consider a combination of interesting visuals such as images and videos. You also need to take note of where, who and when you would share it.
Recycling is good.
Creating new content can be time-consuming especially if you run a business as well. To add, you might not also have the resources to have some people to create wonderful content for you. To always have some regular content, you can recycle some of your old content and make it better. In short, you need to revamp old content to make them look like their something new. You can improve the content by adding more information that could make it more interesting.
Identify the audience.
Now, this is vital as your content would be personalized according to who actually reads it. Understand where your audience is more prominent and active. Take note of what they are interested in or what makes them hooked.
With tips like these, you would be generating great amount of leads in no time.